#mm2010, short for Micromarketing 2010, is a bi-weekly Twitter chat. Every other Wed we dive into 60 minutes of micromarketing how-to’s. Not concepts, not thought leadership, not guru talk. Just how-to – stuff we can all do now, in 2010. [More]
Next #mm2010 is Wednesday, 17 March 2010 @ 1:00 EST.
How to Start Micromarketing Your Food or Travel Baby: The Role of Stories and Personalities in Creating a Series of Customer Touchpoints You Never Had. How-to for restaurants, bars, travel planners, B&Bs, retail shops, museums and tourist attractions, DMOs, etc. Discussion points:
- Dive right in – share examples of food/travel micromarketing that use personalities and/or stories.
- Let’s try some diagnostics. Look at examples given: what problems are they solving? Here’s 9 ways to look at it.
- Micromarketing is resonance via focus and frequency – tips on how to do it sustainably with food/travel audiences.
Check out this Ripplecast appetizer we cooked up with guest Joe Buhler. We dish out samplers of food & travel micromarketing, amply spiced with stories and personalities. Look forward to Joe joining us for food and travel #mm2010. As always, it will be: 60 minutes of ideas you can implement right away. Bon appetit!
Rules of Engagement:
- Join, follow, and post via twitter hashtag #mm2010. [Learn more about hashtags]
- Keep tweets on-point – we post theme and discussion points ahead of each chat.
- Follow pre- and post-session activities via Ripplecast 2010’s #mm2010 Series.
Post a Comment