- You get 3 marketing campaigns spread over 3 months.

- Each campaign delivered as a Ripple100 video microsite, including:

• Diagnostic: so each campaign moves your $-Value Meter left to right.
• Content: target audience, elevator pitch, calls to action, FAQs, About Us – and video to tie it all together.
• Distribution: easy integration with more than 60 networks, from email and lists, to YouTube, Twitter, Facebook et al.
• Measurement: views, shares, actions, connects – most of all how did we move your $-Value Meter?

- Includes 1-yr unlimited access to Ripple100 software. Start new campaigns as often as you want using our Do-it-Yourself Micromarketing app.

- Email Andre to learn more about the Ripple100 3×3 Starter Kit.

What’s your dollar value for each client, customer segment, or donor base as you’re able to convert them left to right?

› What’s your average billing/client, spend/customer, gift/donor?

› Can you package your proposition as a series, not one-off engagements?

› What about increasing visits from once a year to every other month?

› Can you cross-sell allied services – and have that spend and trust returned?

› What’s the ROI when your best customers become your best advocates?

RABID ABOUT YOUR RIGHT MOST POINT: ADVOCACY

If you’re good at what you do, you have a natural fan base. Guaranteed. They love you because you resonate who they are, their passions. They’re powerful because their networks are just like them. For every fan, there are 5, 10, 20 more within reach. So here’s what we do:

A PROVEN FORMULA TO MOVE YOUR $-VALUE METER

Formula, but not formulaic. Here’s a systematic way, with key variables, to move your $-Value Meter. How you test and tweak your variables is art and science – a function of who your targets are, where in the meter they’re stuck, why.

$ = PRODUCT x PRESENCE x [DIFFERENTIATION + IMPACT]

• where $ refers to sales, clients, donors (however you define success);
• PRODUCT is a specific solution your target can say yes/no to;
• PRESENCE is any touchpoint online or off for your solution;
• DIFFERENTIATION is the unique selling point of your solution;
• IMPACT is how important your differentiation is to your target;
• the function is multiplicative – none of the factors can be zero.

Email us for a free diagnostic on you $-Value Meter.

#MM2010, short for Micromarketing 2010, is a combo live event + twitter chat. Every other Wed we dive into 60 minutes of micromarketing how-to’s. Not concepts, not thought leadership, not guru talk. Just how-to – stuff we can all do now. [More]

Next #mm2010 is Wednesday, 14 April 2010. Twitter forum starts 1:00 pm EST, preceded by live event in New Haven at 12NN.

If you’re in the services business, this event is for, with, and by professionals just like you:

• Rick Taft guides high net worth families about buying a business
• Derek Koch develops software for and with startups
• Diane Sullivan brings Pilot Pen caliber marketing to local biz
• Jeff Block advices companies that need but don’t have a CFO
• Sherry Boyd fills seasonal and ad hoc needs of retail management
• Giulia Gouge is so social and helps clients be the same on the web
• Brian Schwartz helps you find and live your Career DNA
• Sib Law produces video features for biz and entertainment
• Patricia Vener turns broken jewelry into wearable art (wow!)
• Paul Bloom designs bespoke furniture + fixtures for high-end homes
• Bruce Clinton finds talent and direction for 10-20 person org’s
• Isaiah Cooper finds practical legal fixes for complex biz deals
• Jaymes Grace educates and markets the new + growing
• Rob Renahan heals the knots in your body, mind, soul
• Chris Makell helps soloprenuers transition into the biz they love
• Joe Buhler keeps travel merchants relevant on social web
• Janice Christopher guides people in creating their ideal life
• Paul Malafronte translates web tech into common understanding
• Tim Powell runs custom research and competitive intelligence gigs
  
• More guests (and video previews) coming soon!

This is a combo online-offline event. Live field study with our guests @ Bru Cafe New Haven. Live reporting of field study findings and open forum via Twitter hashtag #mm2010. Topics include:

• Issues: challenges of selling the intangible ca. 2010
• Opportunities: ways to make your services more tangible
• Examples: live cases – what’s working in services marketing

• Each day’s GH100 gift will be announced via Twitter, Facebook, and highspeednewhaven.com.

• New Haven is 1 of 1,100 cities vying to be Google’s choice as pilot community for 100x faster Internet. Application deadline was March 26, 2010 – the start, not the end. The City submitted our official application. We the people put on 10 Days of GoogleHaven. Hundreds of faces showed up – entrepreneurs, nonprofits, schools, teachers, students, professionals, men, women, children, families. Each gave voice to New Haven’s diversity: we showed that out of many we are one – and fast! GoogleHaven100 continues our charge to make New Haven GoogleHaven.

If your business serves New Haven customers, what are you waiting for? Think of your $100 gift and tell us about it via andre [at] ripple100 [dot] com.

• Destination Marketing: Stories + Personalities of Chapel Street
• 24 Hours: The Final Day Charge + A Hero’s Call To Arms
• New Haven Public Schools 2.0: The Web + School Reform
  
• Retail Goddess: Industry Veteran Strikes Out on Her Own
• Career Psychologist: When Others Speak A Thousand Words
• Buying a Business: How to Tell if Your Spouse/Dad/Client is Ready
• New Haven Coffee House: A Community Initiative
• Web Startup: Pitching a Key Audience
• The Science of Art: Transforming Old Jewelry Into Wearable Art
• What Women Want 2.0: A Very Short Survey of How 3 Women Do It
• Non-Profit Capital: Meet The City With the Most NFPs Per Capita
• GH100: 100 Establishments, 100 Gifts, Each Worth $100 or More
• People & Partners: When Growth Becomes Dramatic
• #MM2010: Micromarketing for Marketers, Ad Agencies, PR Firms, etc.
• 10 Days: The Story of How New Haven Became GoogleHaven
• Kolkata Fashion Boutique: Spring/Summer Collection
• Pilot Pen to Social Media: Life As a Backdrop for Career Transitions
• Yale B-School: Welcoming A New Dean
• Boutique Gift: Former Supermodel Gives a Spring Bag + Free Advice
• CT State Initiative: Annual Student Film Challenge
• Social Media Bootcamp: A Marketer’s Life Before + After
• #MM2010: Micromarketing for Food + Travel
• Mind, Body, Spiritual Health: Conversations with an Ex-Skeptic
• Hey New Haven: 3 Good Reasons + A Song For GoogleHaven
• 100x Faster: What It Means to My Startup if Google Chooses My City
• Get It Done Crowd: Meet The Volunteers of GoogleHaven
• NYC Neighborhood Restaurant: Sunday Buffet
• Alternative Health Practice: Spotlight on New Mothers
• CT Science Museum: Corporate Sponsors for Exhibits
• Software Company: Looking for Chief Medical Officer
• Asia Healthcare Group: Internal Push for Innovation
• #mm2010: Micromarketing How-To for Conference Attendees
• #mm2010: Micromarketing How-To for Events
• #mm2010: Micromarketing How-To for Restaurants & Bars

This is where you get started. We’ll hold your hands for 3 campaigns over 3 months – hence, 3×3. When we’re done, you’ll see it’s not social media, and it’s neither painful nor difficult. It’s good solid marketing using good solid technology.

Here’s your 3×3 Starter Kit:

3 Marketing Campaigns spread over 3 months

Each campaign includes:

• Diagnostic – which of the Big 9 drives each campaign?
• Content: target audience, elevator pitch, calls to action, FAQs, About Us – and video to tie it all together.
• Distribution: easy integration with more than 60 networks, from email and lists, to Twitter and Facebook.
• Measurement: views, shares, actions taken, connections made.

Includes unlimited access to Ripple100 software – allows you to do campaigns by yourself, as often as you want for 1 year.

View sample campaigns anytime via Ripplecast 2010, where we show how people like you are getting it done everyday – in business, politics, nonprofit, the arts and more.

Don’t waste this chance. You’re here because you got an invite, either from us or via mutual connection. We can only hold so many hands.

Ready, go: email us at andre@ripple100.com to learn more or get started now.

Amy & Andre

This is the single most important action you and I can take. It is not a trivial form. It is Google’s way of asking: Who wants 100x faster Internet? Why (what problems will it solve)? How much do you really want it?

This nomination form is tailor-made for New Haven’s greatest strength: our diversity. But it will only work if each of us takes time to fill it up on behalf of the people and sectors we represent. Startup and small business entrepreneurs; nonprofits; artists; students; educators; public servants; professionals; men, women, children; individuals and families representing New Haven’s ethnic, cultural, and socio-economic mix.

Note on Google’s form: 7th question asks for URL (supporting material like a YouTube video). Please consider using this microsite and video series entitled 10 Days: The Story of How New Haven Became GoogleHaven [https://www.ripple100.com/microsites/mygooglehaven]. Captures the spirit and faces and diversity and strength and speed of our ongoing efforts, as a community, to make New Haven GoogleHaven.

2. Go back to #1 – identify at least one person and pitch them to fill out the form. Nothing beats your personal advocacy.

3. Stand up and be counted. It’s easy and only takes 60 seconds.

4. Spread the word. Here’s a few easy-sharing links: GoogleHaven Facebook; GoogleHaven Twitter; GoogleHaven Ripple100.

5. Click here to keep up with breaking news on what’s happening and what you can do now.