Live in CT: Food + Travel Micromarketing

This one’s for CT food and travel – owners and managers of restaurants, bars, inns, B&Bs, boutiques, galleries, guides and planners. And fellow marketers of CT, you’re always welcome!

Wed 17 Mar 1pm Amy and I will do #mm2010 live @ Bru Cafe New Haven – which means (this is a happy mix of 2 Ripplecasts!):

  1. You can jam with us in person as we twitter-chat the world re: Food + Travel Micromarketing: The Role of Stories + Personalities in Creating Unlimited Points of Contact, Resonance, and Conversion for Your Business.
  2. You can, with the magic words, get endless coffee and be part of the Startup Bru experiment at Bru Cafe.
  3. Happy St. Patrick’s Day!

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#mm2010, short for Micromarketing 2010, is a bi-weekly Twitter chat. Every other Wed we dive into 60 minutes of micromarketing how-to’s. Not concepts, not thought leadership, not guru talk. Just how-to – stuff we can all do now, in 2010. [More]

Next #mm2010 is Wednesday, 17 March 2010 @ 1:00 EST.

How to Start Micromarketing Your Food or Travel Baby: The Role of Stories and Personalities in Creating a Series of Customer Touchpoints You Never Had. How-to for restaurants, bars, travel planners, B&Bs, retail shops, museums and tourist attractions, DMOs, etc. Discussion points:

  • Dive right in – share examples of food/travel micromarketing that use personalities and/or stories.
  • Let’s try some diagnostics. Look at examples given: what problems are they solving? Here’s 9 ways to look at it.
  • Micromarketing is resonance via focus and frequency – tips on how to do it sustainably with food/travel audiences.

Check out this Ripplecast appetizer we cooked up with guest Joe Buhler. We dish out samplers of food & travel micromarketing, amply spiced with stories and personalities. Look forward to Joe joining us for food and travel #mm2010. As always, it will be: 60 minutes of ideas you can implement right away. Bon appetit!

Rules of Engagement:

  1. Join, follow, and post via twitter hashtag #mm2010. [Learn more about hashtags]
  2. Keep tweets on-point – we post theme and discussion points ahead of each chat.
  3. Follow pre- and post-session activities via Ripplecast 2010’s #mm2010 Series.

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