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Category Archives: Inside Notes

How Will You Measure Success in 2010?

WARNING: This is not about going viral in twitter, facebook or the hottest new app. It is not about going viral for the sake of it- aka huge masses and low conversion rates. Nope.
Ripple100 micromarketing is about the numbers that will allow you to call 2010 a success. What is your magic number? Is it [...]

Posted 25 February 2010 † Amy & Andre § ‡ Comments (1) °

Micromarketing in 2010: 9 Reasons Why Small Is The New Big

No, this is not about Twitter. Please.
This is about getting big by going small, new rule of marketing for 2010. Big is the end, small the means. You want growth – bigger audience, more eyeballs, longer dwell rates, more productive conversion funnel, higher lifetime value from better customers, higher ROI? Look to these 9 reasons [...]

Posted 24 February 2010 † Andre Yap § ‡ Comments (0) °