We’ll hold your hand for 3 campaigns over 3 months. When we’re done look back where you started, measure and embrace how far you’ve come. Fall in love with marketing all over again with the Ripple100 3×3 Starter Kit:
- You get 3 marketing campaigns spread over 3 months.
- Each [...]
What’s your dollar value for each client, customer segment, or donor base as you’re able to convert them left to right?
› What’s your average billing/client, spend/customer, gift/donor?
› Can you package your proposition as a series, not one-off engagements?
› What about increasing visits from once a year to every other [...]
Ripplecast shows you how to do micromarketing by showing how people like you are micromarketing everyday – in business, politics, nonprofit, the arts, and more. Founders Amy and Andre use the same Ripple100 app that’s open to the public to create every Ripplecast – from scratch to stand-alone micromarketing campaigns. Here [...]
It ends here. If you’ve been doing your job in the last 12 months, you’re probably in pain. You’ve heard all manner of gurus urging your business, nonprofit, or political campaign to use social media. How? The preaching continues, but none of it gets you started.
This is where you get started. We’ll hold your hands [...]
13 days from now New Haven is going to be 1 among hundreds of candidates. How do we stand out? Look at what other cities are doing: a) top-down “appoint a czar” isms; or b) gimmicks.
Our GoogleHaven approach, as Jack outlined, is different. It’s about micro-mobilizing New Haven’s diversity of sectors and needs.
It’s a no-frills [...]
Do you treat disease X by randomly swallowing the latest, greatest drugs? So why swallow social media, mobile, foursquare, twitter, facebook et al – or even our own micromarketing prescriptions – without prior diagnostics?
Stop, and start here. Below you’ll find a 9-point diagnostic – points of endless attrition, with notes on how micromarketing can turn [...]
It’s a Q&A. Ask us about The Big 9 as it relates to your business, nonprofit, politics, arts, etc. We’ll give you a micromarketing answer (or two) that you can implement now. Here’s how:
Ask us in front of the world – via Twitter.
Be specific – which of The Big 9 bugs you?
Keep it to 1 [...]
What’s your problem? Or opportunity?
Answer: The Big 9. They’re 9 points of conversion or attrition, they’re yours, and they’re endless either way. Look in the mirror: everyday you’re leaking dollars and cents on these nine. Everyday therefore you have endless opportunities for:
Customer Acquisition
1. Awareness
The smaller you are, the more precise the audiences you need to [...]
You’re only 3 steps from unlimited micromarketing – and $100 off:
Get your Ripple100 Early Bird account in 60 seconds.
Login to your dashboard to create your first Ripple100 microsite – the first of unlimited micromarketing campaigns you can start every day, week, or month to your heart’s content.
Go to twitter and post promo code (only one) [...]
[Re-posted from August 2009]
I was sitting across Clayton Christensen in his Harvard couch a few weeks ago. Talking innovation with the dean of innovation. Remarkably the thread wasn’t about all the things Clay had figured out. Instead, gray areas. Places literally – where the world’s foremost expert on innovation was still trying to figure it [...]