What’s your problem? Or opportunity?
Answer: The Big 9. They’re 9 points of conversion or attrition, they’re yours, and they’re endless either way. Look in the mirror: everyday you’re leaking dollars and cents on these nine. Everyday therefore you have endless opportunities for:
Customer Acquisition
1. Awareness
The smaller you are, the more precise the audiences you need to [...]
You’re only 3 steps from unlimited micromarketing – and $100 off:
Get your Ripple100 Early Bird account in 60 seconds.
Login to your dashboard to create your first Ripple100 microsite – the first of unlimited micromarketing campaigns you can start every day, week, or month to your heart’s content.
Go to twitter and post promo code (only one) [...]
[Re-posted from August 2009]
I was sitting across Clayton Christensen in his Harvard couch a few weeks ago. Talking innovation with the dean of innovation. Remarkably the thread wasn’t about all the things Clay had figured out. Instead, gray areas. Places literally – where the world’s foremost expert on innovation was still trying to figure it [...]
This one’s for marketers, ad and PR agencies, social media mavens, brand directors, CMOs, anyone who’s in marketing – especially if you’re in CT.
Wed 03 Mar 1pm Amy and I will do #mm2010 live @ Bru Cafe New Haven – which means (this is a happy mix of 2 Ripplecasts!):
You can jam with us in [...]
No, this is not about Twitter. Please.
This is about getting big by going small, new rule of marketing for 2010. Big is the end, small the means. You want growth – bigger audience, more eyeballs, longer dwell rates, more productive conversion funnel, higher lifetime value from better customers, higher ROI? Look to these 9 reasons [...]
Challenge: Two facts are probably true of your private practice – whether you’re a lawyer, doctor, consultant, yoga trainer, or as in this case, a psychologist. 1) For every one of you, there are hundreds of others. 2) It’s pretty hard to tell what makes you different from the rest.
Insight: That’s because most of what [...]
Challenge: You’re a statewide initiative. Goal: to modernize educational and career choices for high school students. Focus: 21st century skill sets like technology and digital media – how to create practical opportunities and shape real aspirations around them. All good. But let’s face it: state-sponsored bureaucracies are about as exciting to high school students as [...]
Challenge: How do you create fresh opportunities to reach out to alums? Note: you’re seven mailers, untold emails, and a fledgling social media campaign down.
Insight: Many of our earliest adopters for Ripple100’s micromarketing app have been colleges. (Disclaimer: Yale is not one of them). Few places are as obvious a fit for the unlimited micromarketing [...]
Challenge: You’re a high-end fashion boutique – in Kolkata, India. How do you pitch local fashionistas who have traditionally looked to Delhi and Mumbai that they now have a world-class boutique destination right in their backyard?
Insight: Show, don’t tell. No amount of advertising (that you can afford) will convince this audience as much as showing [...]
Challenge: How do you make your local coffee house (or restaurant or bar or barber shop) less dependent on foot traffic, especially when that traffic is diminished by the day from lost jobs?
Insight: Create a reason to go – or better yet, many reasons to go. But pitch them one at a time, to one [...]