We’ll hold your hand for 3 campaigns over 3 months. When we’re done look back where you started, measure and embrace how far you’ve come. Fall in love with marketing all over again with the Ripple100 3×3 Starter Kit:
- You get 3 marketing campaigns spread over 3 months.
- Each [...]
What’s your dollar value for each client, customer segment, or donor base as you’re able to convert them left to right?
› What’s your average billing/client, spend/customer, gift/donor?
› Can you package your proposition as a series, not one-off engagements?
› What about increasing visits from once a year to every other [...]
#MM2010, short for Micromarketing 2010, is a combo live event + twitter chat. Every other Wed we dive into 60 minutes of micromarketing how-to’s. Not concepts, not thought leadership, not guru talk. Just how-to – stuff we can all do now. [More]
Next #mm2010 is Wednesday, 14 April 2010. Twitter forum starts 1:00 [...]
We have to go get it – vs. 1,099 other cities. GoogleHaven100 is 100 more ways for New Haven to separate itself: 100 local establishments give 100 gifts, 1 gift each worth $100 or more, to 100 winners. All in the spirit of 100x faster internet.
Each day’s GH100 gift will be announced via Twitter, [...]
Ripplecast shows you how to do micromarketing by showing how people like you are micromarketing everyday – in business, politics, nonprofit, the arts, and more. Founders Amy and Andre use the same Ripple100 app that’s open to the public to create every Ripplecast – from scratch to stand-alone micromarketing campaigns. Here [...]
It ends here. If you’ve been doing your job in the last 12 months, you’re probably in pain. You’ve heard all manner of gurus urging your business, nonprofit, or political campaign to use social media. How? The preaching continues, but none of it gets you started.
This is where you get started. We’ll hold your hands [...]
1. Nominate New Haven using Google’s form.
This is the single most important action you and I can take. It is not a trivial form. It is Google’s way of asking: Who wants 100x faster Internet? Why (what problems will it solve)? How much do you really want it?
This nomination form is tailor-made for New [...]
13 days from now New Haven is going to be 1 among hundreds of candidates. How do we stand out? Look at what other cities are doing: a) top-down “appoint a czar” isms; or b) gimmicks.
Our GoogleHaven approach, as Jack outlined, is different. It’s about micro-mobilizing New Haven’s diversity of sectors and needs.
It’s a no-frills [...]
This one’s for CT food and travel – owners and managers of restaurants, bars, inns, B&Bs, boutiques, galleries, guides and planners. And fellow marketers of CT, you’re always welcome!
Wed 17 Mar 1pm Amy and I will do #mm2010 live @ Bru Cafe New Haven – which means (this is a happy mix of 2 Ripplecasts!):
You [...]
It’s a Q&A. Ask us about The Big 9 as it relates to your business, nonprofit, politics, arts, etc. We’ll give you a micromarketing answer (or two) that you can implement now. Here’s how:
Ask us in front of the world – via Twitter.
Be specific – which of The Big 9 bugs you?
Keep it to 1 [...]