Andre & Amy started this ripple. It's about Ripplecast 2010: a weekly look at micromarketing in business, politics, nonprofits, the arts, and more - and how you can do it too! It's different because we use the same Ripple100 app that's open to the public to create every Ripplecast - from scratch to stand-alone microsites that look and work exactly as you see here. It matters because you get ideas you can implement in 2010 - and the tools to do it yourself via Ripple100.