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	<title>RIPPLE100 Micromarketing</title>
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	<pubDate>Fri, 18 Dec 2009 11:53:30 +0000</pubDate>
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		<title>A Week In the Life Of: 8 Stories, Personal Brands, and Micromarketing</title>
		<link>http://www.ripple100.com/blog/2009/12/a-week-in-the-life-of-8-stories-personal-brands-and-micromarketing/</link>
		<comments>http://www.ripple100.com/blog/2009/12/a-week-in-the-life-of-8-stories-personal-brands-and-micromarketing/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 19:42:36 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=953</guid>
		<description><![CDATA[ Let’s face it. For most us brand isn’t something we storyboard, sub-committee, or sink millions into. It’s simply the sum of how people know and experience us. This is a story of how I did “brand” in the past week, as seen through people and organizations who were themselves doing “brand”.
 
As CEO of [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/12/a-week-in-the-life-of-8-stories-personal-brands-and-micromarketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2010 Predictions: Time to Make It Happen</title>
		<link>http://www.ripple100.com/blog/2009/12/2010-predictions-time-to-make-it-happen/</link>
		<comments>http://www.ripple100.com/blog/2009/12/2010-predictions-time-to-make-it-happen/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 11:45:49 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=932</guid>
		<description><![CDATA[&#8216;Tis the season for predictions. That we&#8217;re embarking on a new decade makes it even more of a springboard. Not just what will happen in 2010, but this sense that ok, we got through the first decade of the new millennium, watched predictions take shape and unravel, seen enough fads vs. trends to make more [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/12/2010-predictions-time-to-make-it-happen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ripple100 Will Design Your Micro Marketing Campaign in 30 Minutes, Free</title>
		<link>http://www.ripple100.com/blog/2009/11/ripple100-will-design-your-micro-marketing-campaign-in-30-minutes-free/</link>
		<comments>http://www.ripple100.com/blog/2009/11/ripple100-will-design-your-micro-marketing-campaign-in-30-minutes-free/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 13:24:31 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=883</guid>
		<description><![CDATA[Our way of saying thank you! And holiday cheers as we look forward to Ripple100&#8217;s public launch Jan 2010.
10 things:
1. Cost: Free - no strings. We want you to try micro marketing, that&#8217;s all. They&#8217;re highly targeted campaigns designed to unlock precise points in your sales funnel. Read more about micro marketing here.
2. How it [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/11/ripple100-will-design-your-micro-marketing-campaign-in-30-minutes-free/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MICROmarketing in 2010: 9 Reasons Why Small Is the New Big</title>
		<link>http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/</link>
		<comments>http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 13:22:24 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=911</guid>
		<description><![CDATA[No, this is not about Twitter. Please.
This is about getting big by going small, new rule of marketing for 2010. Big is the end, small the means. You want growth - bigger audience, more eyeballs, longer dwell rates, more productive conversion funnel, higher lifetime value from better customers, higher ROI? Look to these 9 reasons [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/11/micro-marketing-in-2010-9-reasons-why-small-is-the-new-big/feed/</wfw:commentRss>
		</item>
		<item>
		<title>RippleCast: 5 Steps To A Featured (Free!) Ripple</title>
		<link>http://www.ripple100.com/blog/2009/11/5-ways-to-get-into-featured-ripples/</link>
		<comments>http://www.ripple100.com/blog/2009/11/5-ways-to-get-into-featured-ripples/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 12:12:26 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=862</guid>
		<description><![CDATA[Think of it as a magazine article or blog post about you, except we write it up in ripple format and distribute with ripple power.
Everyday we feature a new campaign. Yours might be next if you can answer these 5 points:
1. Who&#8217;s your target audience? Don&#8217;t sound like a demographic study. Describe your audience so [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/11/5-ways-to-get-into-featured-ripples/feed/</wfw:commentRss>
		</item>
		<item>
		<title>100 Ways to Ripple &gt; Politics</title>
		<link>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-politics/</link>
		<comments>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-politics/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 02:49:57 +0000</pubDate>
		<dc:creator>Amy Desmarais</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=839</guid>
		<description><![CDATA[How to word of mouth, or ripple? Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.
________________________________
Ah, politics: in one way or another, you probably have to deal with them.  This includes government officials, lobbyist, business owners, employees, union workers, activists, and the list goes on.  Each with [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-politics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>100 Ways to Ripple &gt; Travel</title>
		<link>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-travel/</link>
		<comments>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-travel/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 11:32:52 +0000</pubDate>
		<dc:creator>Amy Desmarais</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=835</guid>
		<description><![CDATA[How to word of mouth, or ripple? Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.

________________________________
Travel has picked up as people are getting a little more cash in their pockets.  And your the specialist, the &#8220;vacationist&#8221;. From Bed &#38; Breakfasts and hotels to rentals and sunscreen, [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-travel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>100 Ways to Ripple &gt; Health &amp; Wellness</title>
		<link>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-health-wellness/</link>
		<comments>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-health-wellness/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:21:54 +0000</pubDate>
		<dc:creator>Amy Desmarais</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=827</guid>
		<description><![CDATA[
How to word of mouth, or ripple? Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.

________________________________
Whether your a doctor, work at a salon or gym, or provide a help service (career, fashion, social, etc.) you&#8217;re out to help people improve their lives. Ripple your health, help [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/09/100-ways-to-ripple-health-wellness/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Wanted: 100 Metrosocials</title>
		<link>http://www.ripple100.com/blog/2009/09/wanted-metro-ambassadors/</link>
		<comments>http://www.ripple100.com/blog/2009/09/wanted-metro-ambassadors/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 21:16:06 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=763</guid>
		<description><![CDATA[
What&#8217;s a Metrosocial? That&#8217;s the point: it&#8217;s for you to decide, all 100 of you.

This much we know:

We&#8217;re 5 people trying to change the world by changing how the world does marketing, by changing who gets to do marketing.
Our Do-It-Yourself marketing app opens in a few days in a format we call The First 100 [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/09/wanted-metro-ambassadors/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 FAQs Before It&#8217;s On</title>
		<link>http://www.ripple100.com/blog/2009/09/10-faqs-before-its-on/</link>
		<comments>http://www.ripple100.com/blog/2009/09/10-faqs-before-its-on/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 21:11:20 +0000</pubDate>
		<dc:creator>Andre Yap</dc:creator>
		
		<category><![CDATA[100 Ways To Ripple]]></category>

		<category><![CDATA[Amy]]></category>

		<category><![CDATA[Andre]]></category>

		<category><![CDATA[Brand Studies]]></category>

		<category><![CDATA[Metro100]]></category>

		<category><![CDATA[Ripple100]]></category>

		<guid isPermaLink="false">http://www.ripple100.com/blog/?p=727</guid>
		<description><![CDATA[
From Amy, the guys, and I - 10 things to share before we open The First 100 Ripples in 100 Metros worldwide:

What&#8217;s a ripple?
Why bother? (why, of gazillion things to do, do this?)
Who can ripple?
What can I ripple?
What&#8217;s The First 100?
Where are the 100 Metros?
Why &#8220;metros&#8221; (they&#8217;re not)?
So how do I ripple?
What&#8217;s a Metro Ambassador [...]]]></description>
		<wfw:commentRss>http://www.ripple100.com/blog/2009/09/10-faqs-before-its-on/feed/</wfw:commentRss>
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