B+ for Atticus’ Recession Coffee
May 28th, 2009
3 comments
The economy is tough. This coffee is tougher- supposedly.
Atticus Bookstore and Cafe in downtown New Haven is offering up “recession-proof” coffee- for a grand (including tax) total of $1. The cafe planned on running the special for a month but ended up extending it- till the recession ends. This caught my eye and I did some digging to see how Atticus matches up to Ripple standards. Here’s the high points:
- Authentic: the cafe extended the deal till the recession ends, only time will tell here if they stick to it but so far: They did good. However, watch out for the costs of other foods (like sandwiches) although they do offer up some other “recession deals”.
- Inclusive: local artists and growers are supported as part of Atticus’ “Sustainability” commitment (10 Commitment’s total). As great as their higher-level stuff goes, some of the small stuff gets me. Their tables are “table service only” and I’ve felt serviced right out the door before- what’s the rush?
- Constructive: community-oriented and supporting the locals, they even have a green initiative spelled out. The deal is constructive but the cafe could become over crowded with dollar-drinkers if the deal becomes too popular.
- Mutually Rewarding: Costs down = Clients up. The Cafe has been able to bring in some new customers with the deal (according to a New Haven Independent article) and their existing customers haven’t had to relinquish their morning brew.
What’s your take on Atticus? Are they “ripple ready”?
Categories: Amy, Brand Studies, Metro100