Amy Desmarais and Andre Yap started Ripple100 when Amy was still a soccer standout about to graduate summa cum laude from college (she’ll never mention it, so he does) and Andre was running CUBED.

From day 1 we’ve obsessed with one challenge: how to use the web to stir action, results, impact, ultimately change. Today, we’ve codified that into a simpler question: How will you make a difference today? Which we help you answer and implement using the best of social media and technologies. That is, using Ripple100.

Sound like a non-profit? Not us. We’ve always seen “social media for social change” as a challenge equally central to for-profits and non-profits, with open market solutions being delivered as a for-profit enterprise. Which is what we are if we’re going to attract world-class talent and sustain a virtuous cycle of innovation.

How will you make a difference today? You should have a good answer whether you’re a cause, product, or service. How will you make a difference today? In fact, that’s what every great organization, big or small, global or local, for-profit or non should answer. If you can’t answer it, you’re irrelevant. If you have an answer but consumers don’t buy it, you’re inauthentic – people don’t buy you. You’re just another advertisement, full of over-spin and hype. And the only question is how long can you keep it up when a) consumers have so much more reality only clicks away, and b) your competitors keep out-answering you?

So, how will you make a difference today? That’s the question we help you answer at Ripple100. We help you keep it real; keep it short and thus easy to digest and share; and keep it actionable. Watch out for the first ripples, coming soon in your favorite metro areas!