RIPPLE100 Micromarketing

Think of it as a magazine article or blog post about you, except we write it up in ripple format and distribute with ripple power.

Everyday we feature a new campaign. Yours might be next if you can answer these 5 points:

1. Who’s your target audience? Don’t sound like a demographic study. Describe your audience so we’d recognize him/her/them in our own networks (in our address book, facebook network, twitter followers, LinkedIn connects, etc).

2. What’s your campaign about? We can ripple anything – people, products, services, places, events, causes, etc. If you’re a restaurant, ripple your menu du jour, your Michelin chef, your inimitable ambiance, your organic produce, your 30 years in the same location. Whatever it is, ripple something where you have a clear answer for the next question.

3. Why does it matter? What makes the subject of your campaign different? What difference does it make to your audience? No BS, no spin, no hype. Keep it real – that’s the golden rule of rippling.

4. What’s your call to action? Where can we learn more, interact, sign-up – registration page, website, demo link, your Twitter, Facebook, LinkedIn, or an article or blog written up about you or by you.

5. How can we paint a thousand words? Do you have a short video, online photos, powerpoint – anything visual that brings your campaign to life? Don’t have one? No worries, we’ll shoot one with our flip cam!

These 5 answered, you’re ready to ripple. We load everything in a neat little box – a marketing microsite that keeps your campaign real, short, easy to get, share and act on. You’ll get the URL so you can ripple it to your own networks.

Note: If this were your own ripple, you’d load straight into your own ripple form, and voila, your micro marketing campaign (what’s micro marketing?) is off to the races; and since you get unlimited ripples, you can start a new microsite, a new campaign everyday, as often as you like!