RIPPLE100 Micromarketing

What’s a Metrosocial? That’s the point: it’s for you to decide, all 100 of you.

This much we know:

• We’re 5 people trying to change the world by changing how the world does marketing, by changing who gets to do marketing.
• Our Do-It-Yourself marketing app opens in a few days in a format we call The First 100 Ripples™. It’s designed to launch 10,000 word of mouth campaigns – 100 in each of 100 metros worldwide – all at the same time.
• We call ourselves Ripple100. Ripples are word of mouth campaigns. If you’re not familiar with us: see 10 FAQs.

We figure 5 people need help reaching out to 100 metros (to say nothing of changing the world). You can help if you see, as we do, that:

• Marketing plays a big hand in choosing which brands, products, services, causes, lobbies, politicians, etc. succeed or fail. Not in some abstract global way, but right in our own metros, where we live, grew up, went to school…
• Marketing plays its hand unevenly, picking those who can pay to be loud and consistently loud, over those who would serve us all better, except their lack of resources prevents them from being heard and getting our support.
• With today’s technology, not only can we change marketing, and so change the world and our metros – we should!

Together we should. That’s where “metrosocials” was born. Ripple100 is grassroots. Technology, yes. But above all people – for, with, and by. (See our take on democracy and marketing).

Together we’ll shape the social formats, online and off, that make this cultural movement. You, more than we. Our job is tech and admin. On you falls the bigger task and privilege of making Ripple100 happen in a way that friends, family, neighbors can touch it and feel it in the very places where we live, love, buy.

To start, here are 3 ways metrosocials can help:

• Write articles, blogs, tweets in local and social media that reflect your position, not ours.
• Be our local touch in your community – advocate us when you meet people face to face.
  
• Feedback from the field – questions, suggestions, opportunities as you see them.

To get started as a metrosocial, try either of these 2 ways:

• Twitter – @andreayap: 1) use 2 hashtags: #metrosocials + #(name of your metro, as selected from the list below that starts with Alabama); 2) include a link preferably to your blog or other social presence where you tell us in less than 100 words why you want to be a metrosocial.
  
• Email – metros@ripple100.com: 1) in Subject line: Your Name at Your Metro (select from the list below that starts with Alabama); 2) max 100-word blurb telling us why you want to be a metrosocial; 3) give your social media links – twitter (required), blog (would be nice), and any other social links.

If we fit, you’re a metrosocial! We’ll:

• Notify you via Twitter from @andreayap #metrosocials
  
• Post your blurb and social credentials in our blog (so people know you and can connect).
• Get started right away!

Here’s our 100 metros. We’ll link each to its own post as soon as we find the first metrosocial (no link means you can be the first in that metro!). Why do we call them metros? See FAQ#7.

• Alabama
• Alaska
• Alberta
• Argentina
• Arizona
• Arkansas
• Australia-NZ
• Austria
• Belgium
• Brazil
• British Columbia
• California
• Chile
• China
• Colombia
• Colorado
• Connecticut
• Czech Republic
• Delaware
• Denmark
• Finland
• Florida
• France
• Georgia
• Germany
• Greece
• Hawaii
• Hong Kong
• Hungary
• Idaho
• Illinois
• India
• Indiana
• Indonesia
• Iowa
• Ireland
• Israel
• Italy
• Japan
• Kansas
• Kentucky
• Korea
• Louisiana
• Maine
• Malaysia
• Maryland
• Massachusetts
• Mexico
• Michigan
• Minnesota
• Mississippi
• Missouri
• Montana
• Morocco
• Nebraska
• Netherlands
• Nevada
• New Hampshire
• New Jersey
• New Mexico
• New York
• North Carolina
• North Dakota
• Norway
• Ohio
• Oklahoma
• Ontario
• Oregon
• Pakistan
• Pennsylvania
• Peru
• Philippines
• Poland
• Portugal
• Quebec
• Rhode Island
• Romania
• Russia
• Singapore
• South Africa
• South Carolina
• South Dakota
• Spain
• Sweden
• Taiwan
• Tennessee
• Texas
• Thailand
• Turkey
• UAE
• United Kingdom
• Utah
• Vermont
• Vietnam
• Virginia
• Washington
• Washington DC
• West Virginia
• Wisconsin
• Wyoming

We’ll probably keep it to 3 metrosocials per Metro. Share your thoughts by commenting here, or in twitter using hashtag #metrosocials.