100 Ways to Ripple
Before 100 Ways, let’s take 3 steps back.
1. To ripple is to create, manage and grow word of mouth campaigns in all the places online and off where people live, love, buy.
2. Ripple100 is the web application - both software and media - that makes word of mouth (ripples) easy, affordable, relevant to anyone.
3. Anyone means anyone. Not just techies and mavens who know and have and are in Twitter, Facebook et al. Not just big brands who can afford high-priced marketing agencies or consultants. Not just people who are born marketers. Anyone especially includes entrepreneurs, small business owners, account officers, nonprofit managers, people who are ready and willing to use the latest and greatest of the web in order to achieve their marketing goals, but still are unable to because there’s just too much to keep up with and nowhere to start. The enemy of anyone is nowhere. Give anyone a clear and easy place to start, and they’ll start rippling. In Ripple100, that clear and easy place to start is literacy. If you can read and write, you can ripple. Anyone can.
Which, brings us to 100 Ways to Ripple. Yes, we’re making technology accessible with Ripple100. No, that’s not enough. Because it’s never just about technology. It’s about ideas. It’s about what makes you different, and why it matters. In fact, that’s how we start you off with every ripple.
This ripple is about [ ].
It’s different because [ ].
It matters because [ ].
100 Ways to Ripple will help you get those ripples going. Here’s what you can expect in the following days preceding our software launch:
- Retail (malls, boutiques, galleries, groceries, dealers, etc.)
- Professional Services (lawyers, CPAs, consultants, ad agencies, brokers, repairs, financial services, etc.)
- Restaurants (cafes, bars, vineyards, breweries, etc.)
- Nonprofits, Associations, Schools
- Arts, Entertainment, Events
- Political Campaigns
- Health & Personal Services (doctors, dentists, spas, gyms, salons, etc.)
- Travel Services (hotels, inns, rentals, guides, etc.)
Last but not least. 100 Ways isn’t just ours. We invite you to add your own ideas, all the ways you can be and are different.