RIPPLE100 Micromarketing

How to word of mouth, or ripple? Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.

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Ah, retail. Just in time for the holidays. If you can buy things there, it’s retail. Stores online or off. Big malls, strip malls, outlet malls, boutiques, antiques, art galleries. Don’t forget catalogs.

Ripple your store if it’s so obviously unique.

If not, dig deeper and ripple that which makes you different. Different vs. other stores. Different where you are. Different today vs. yesterday vs. tomorrow (in other words, what’s new? launching anything? products? services? promos?). Different in ways that matter to us.

Like, as a store:

• Your merchandise.
• Your focus on just shoes.
• Or handbags.
• Or jewelries.
• Or men.
• Or women.
• Or kids.
• Or the great outdoors.
• Or great causes, or non-profits you support
• Or, back to your merchandise, the full variety of your offerings.
• Or where you offer them from.
• Maybe it’s a quaint little shop tucked in the cobbled streets of Amalfi.
• Or the trendiest avenue in New York.
• Or you’re multichannel.
• The fact that customers can browse and shop online.
• Or in-store.
• Or in 73 countries.
• Or via catalog.
• Or all of the above.
• And the fact that they can return no questions asked.
• Or free shipping.
• Or buy one take one, or any of its ingenious permutations.
• Your prices.
• Your holiday promos.
• Your people.
• Your stores.
• Your furniture, decor, or the 100 inch flat screens that adorn your walls.
• The music that blares, or hums, from your stores.
• The name of your store.
• Your history.
• Your service.
• Your happy customers.
• The other stores that make you worth the trip.
• Or the trip itself - maybe it’s the scenic drive, or British Airways’ fly now pay later promo.
• Or the town fair or fiesta or festival that marches right past your front doors.
• Or the al fresco dining place just 10 steps from your door.
• The free samples you’re giving out just this week.
• The free samples you gave out last week.
• Your after-sales service and warranties.
• You’re always over-stocked.
• Your clientele.
• Your personal shoppers.
• You’re bespoke only, nothing off-the shelf.
• Everything’s off-the-shelf.
• Your (gulp) liquidation sale.
• Your half off on everything this Tuesday only every Tuesday.
• Your “you’re going to love the way you look, I guarantee it” guarantee.

Look, consumers have so many options. But as you can see there’s even more ways you can ripple - ways you can tell us what makes you different, why it matters, and why we should buy from you.

Click on comments if you want to add to this list, or see what others added.

Remember: if it’s different, or if it matters, it’s worth a ripple.