RIPPLE100 Micromarketing

How to word of mouth, or ripple? Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.

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Ripple your restaurant, or bar, or cafe, if it’s so obviously unique.

If not, dig deeper and ripple that which makes you different. Different vs. other restaurants. Different where you are. Different today vs. yesterday vs. tomorrow (in other words, what’s new? what are you launching? products? services? promos?). Different in ways that matter to us:

Like, as a restaurant:

• Your menu.
• Your signature dish , dish du jour, or any dish in your menu.
• A recipe we’ll remember you for, even if it’s not on your menu.
• Your beautiful location.
• Or convenient location.
• Or good old location, where you’ve been an institution for the past __ years.
• Or your new location. Launches always make good ripples.
• Your name - what it means, how you got it, why…
• Your history.
• The inspiration for your cuisine - a region, or person, story, movie, song…
• A cause, or non-profit, you support
• Your waiters - maybe they’re all blondes, or it’s their uniform, or just good old fashioned service.
• Your chef. Celebrity chef, guest chef, gorgeous chef, chef who comes out and meets the guests.
• An ad you ran.
• Your website.
• Your guest list. Maybe Britney Spears is a regular?
• Happy hour. Or Happy Day.
• Your bar menu.
• Or tasting menu.
• Your wine list.
• Or specialty cocktails.
• Or BYOB.
• How you prepare your food.
• Where you source your ingredients.
• How you train your staff.
• Your prices.
• The ambience that’s uniquely yours.
• The furniture, flat screens, or pool table.
• The architecture.
• The decor.
• The day of the week when you’d most like us to visit.
• A special promo.
• An event you’re hosting.
• Your appetizers.
• Your deserts.
• The nutritional value of your food.
• Your members-only, or rewards, or kids eat free offerings.
• Your child-friendly environment.
• Your couple-friendly environment.
• Your business-friendly environment.
• Your just plain friendly environment.
• Your hours of operation.
• Your entertainment value.
• A song that goes exceptionally well with your food
• The autumn leaves, or snow, that falls more magically from your windows.
• A hero you’re enthralled with, that many others are also enthralled with.
• (Or conversely, a villain you and many others detest).

Click on comments if you want to add to this list, or see what others added.

Remember: if it’s different, or if it matters, it’s worth a ripple.