RIPPLE100 Micromarketing

How to word of mouth, or ripple. Get ideas here, then get started at Ripple100, where anyone can ripple anything, for any audience anywhere. Easy.

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Professional services. That’s you if you call us clients (not customers). And often we call you “firms”. Law firms. CPA firms. Consulting firms. Software firms. Marketing firms, or agencies, whether you do ads, PR, SEO, web development, graphic design, etc.

Ripple your firm if it’s so obviously unique.

If not, dig deeper and ripple that which makes you different. Different vs. other firms. Different where you are. Different today vs. yesterday vs. tomorrow (in other words, what’s new? launching anything? products? services? promos?). Different in ways that matter to us.

Like, as a firm:

• Your breadth - we’re a full service ________.
• Your depth - e.g., we only do IP law, and only for software.
• Your sweet spot - the mix of expertise, track record, and passion that few can match.
• Your reputation - what you’re know for.
• Or would like to be known for.
• Your big-time clientele (the best names trust you).
• Your small-town clientele (you make time for everyone).
• Your 75 years in the business (you’re tried and tested).
• Your 5 weeks in the business (you have fresh ideas).
• Case studies and/or work samples - show us, don’t just tell us.
• Your white papers, or PDFs.
• Or citations in the Wall Street Journal, or Main Street Herald.
• Or court testimonies you’ve given.
• Your typical engagement.
• Your 5-step process that begins with discovery and ends in measurement.
• The powerpoint of your 5-step process.
• The method to your madness.
• The madness in other firms’ methods.
• Your name.
• Your partners.
• Your partners’ partners.
• Your partners’ rolodex.
• Your partners’ schools and degrees.
• Your partners’ portraits, specially commissioned.
• Your culture.
• Your history.
• Your location.
• Your office.
• Your community - and how you’re a part of it.
• The cause, or nonprofit, you support.
• Your new service that you’re unveiling next month. Launches always make good ripples.
• Your fees.
• Your guarantees.
• Your quick turnaround times.
• Your non-billable hours.
• Your office hours.
• The art, decor or furniture that adorns your halls.
• Your dress code, or lack of it.
• Your movie - if your firm were a movie, or song, what would it be?
• The cappuccino or single malt you serve at your reception area.
• Your receptionist/s - (yup, we’ve seen this before).
• Your gray hair, or no hair, or too much hair.
• Your pet.
• Your food or drink or cigar of choice.
• Where you take clients for food or drink or cigars.

Basically, ripple anything that shows your personality. Because in professional services, unlike in products or even other types of services, we spend tons of face time with you. Makes it easier if we like you. You, not just what you do.

Click on comments if you want to add to this list, or see what others added.

Remember: if it’s different, or if it matters, it’s worth a ripple.