RIPPLE100 Micromarketing

5 weeks to launch, designed as ante-launch (like ante-room, not antichrist):

• Spot the evolutionary tweak/s, still in experimental mode: “social software and metro-centric media for world of mouth campaigns”
• Screamed head-off at design – then gave it standing ovation, the kind Onassis might have given Callas at La Scala. That’s design. Method. Madness. Madness. Madness. Masterpiece. No rest until we have it.
• Added key layer and 2 major variables to database – central to world of mouth Ripple100 style.
• The Elements of launch: picked a date, interviewed our guru, added striptease, sharpened the story.
• R&D: (secret), (secret), (secret) and lifestreaming. You see, it’s not the tech we use, but how we use it. And way more than the tech lab, it’s the cultural canvass that MAKES Ripple100. 
• Amy really settling into Chief Blogger and Media Maven role. A star is born. 
• Dave (who caused a minor panic), Abe, Eric and Bob are the product dev hub – lab and canvass – we’ve struggled so hard to build. Thanks guys.
• Major decision Saturday. World of mouth. Location, location, location. 
• Quoted TR. Far better it is to dare mighty things than live in the gray twilight that knows not victory nor defeat.